Pinterest is not just a platform for inspiration and creativity; it’s also a powerful tool for generating income. Whether you’re a blogger, a business owner, or just someone looking to make a little extra cash, Pinterest offers numerous opportunities to monetize your efforts. In this article, we’ll explore various strategies and tips on how to make money on Pinterest, from affiliate marketing to becoming a Pinterest consultant.

Key Takeaways

  • Affiliate marketing on Pinterest can be highly lucrative if you choose the right programs and create engaging pins.
  • Pinterest ads offer a direct way to monetize your presence by targeting specific audiences and measuring ad performance.
  • Driving blog traffic through Pinterest requires creating SEO-optimized pins that attract and retain visitors.
  • Sponsored content is another effective way to earn, but it’s crucial to partner with brands that align with your values and disclose sponsored posts.
  • Selling products directly on Pinterest and leveraging group boards can significantly increase your exposure and sales.

Affiliate Marketing on Pinterest

person using Pinterest on laptop

One of the most effective ways to earn money on Pinterest is by utilizing the power of affiliate marketing. This strategy allows you to monetize your pins by adding an affiliate link. The beauty of this approach is that every time someone clicks on one of your affiliate links and makes a purchase, you earn a commission on the sale.

Choosing the Right Affiliate Programs

Choosing the right affiliate programs is crucial for your success. Identify your niche and select programs that align with your audience’s interests. This ensures that the products or services you promote are relevant and valuable to your followers.

Creating Click-Worthy Pins

Creating click-worthy pins is essential to drive traffic to your affiliate links. Use high-quality images, compelling descriptions, and clear calls-to-action. Remember, Pinterest is a visual platform, so your pins need to stand out.

Tracking Your Affiliate Links

Tracking your affiliate links helps you understand which pins are performing well and which ones need improvement. Use tools like Google Analytics or affiliate network dashboards to monitor clicks and conversions. This data is invaluable for optimizing your strategy and maximizing your earnings.

Pro Tip: Follow relevant affiliate marketing guidelines. Pinterest may block you if it sees you are spamming the platform. We recommend reviewing Pinterest’s affiliate policies and local regulations, such as the US Recommended Policy.

Monetizing with Pinterest Ads

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Pinterest ads are a great way to get your brand in front of potential customers and drive traffic to your ecommerce site for sales conversions. Use Pinterest Ads Manager to create and manage your promoted pins, hone your target audience and keywords, and monitor analytics measuring how your ads perform.

Using Pinterest to Drive Blog Traffic

Pinterest is a useful platform for driving traffic to your brand’s blog. Create a Pinterest board for your blog and post content with visually engaging images. Make sure each blog post contains useful information and links back to your website’s landing page or a product’s sales page. Choose a blog niche that’s specific to your brand and relevant to your customer base.

Earning Through Sponsored Content

Sponsored content on Pinterest is a lucrative way to earn money by collaborating with brands. Unlike affiliate marketing, where you earn commissions through generic links, sponsored content involves direct payment from brands for featuring their products or services in your pins. This method not only provides a direct revenue stream but also increases your visibility on the platform.

Successful collaborations can evolve into long-term partnerships, providing creators with a consistent income stream and access to exclusive content.

Partnering with Brands

When you partner with brands, they often compensate you for featuring their products or services in your Pinterest pins. This collaboration can lead to increased visibility, as Pinterest may prioritize sponsored pins, ensuring they reach a wider audience. This exposure benefits the sponsoring brand and elevates your profile as a creator, potentially attracting more followers and paving the way for future opportunities.

Creating Authentic Sponsored Pins

Creating authentic sponsored pins is crucial for maintaining your audience’s trust. Ensure that the content aligns with your brand and resonates with your followers. Authenticity is key to successful sponsored content, as it encourages engagement and drives better results for the sponsoring brand.

Disclosing Sponsored Content

Transparency is essential when posting sponsored content. Retain audience trust by clearly marking sponsored content. Pinterest makes this easy with their paid partnerships tool for creators. Always disclose your partnerships to comply with legal requirements and maintain credibility with your audience.

Selling Products Directly on Pinterest

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Selling products directly on Pinterest can be a game-changer for your e-commerce business. By leveraging Pinterest’s shopping features, you can turn your entire catalog into product pins and reach a wider audience. Here’s how you can get started and optimize your sales on the platform.

Leveraging Group Boards for Exposure

Group boards on Pinterest are a powerful tool for expanding your reach and increasing engagement. By participating in these boards, you can collaborate with others in your niche, allowing your content to be seen by a wider audience. This collaboration can potentially attract more followers and engagement to your profile.

Pro Tip: An alternative to joining group boards is to start using Tailwind Communities. This will allow you to upload your pins to each community (like a group board) where members will share them. Since using Tailwind, my traffic increased from 500 to over 3,500 daily page views (sometimes hitting as high as 5,000 per day)!

Becoming a Pinterest Consultant

If you have the general know-how to help businesses achieve better results on Pinterest but lack the creative skills required for a Pinterest virtual assistant, becoming a Pinterest consultant might be a better fit for you. Pinterest consultants offer consulting services to brands and companies, devising marketing strategies to enhance their Pinterest presence.

Creating and Selling Pinterest Templates

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Creating and selling Pinterest templates can be a lucrative and accessible opportunity for those looking to monetize their online presence. By designing stunning, visually appealing templates, you can tap into the demand for high-quality, professional-looking templates that are in high demand on Pinterest and other platforms.

Creating and selling Pinterest templates can be a lucrative venture, especially if you know the right strategies. Our comprehensive guide on offers expert advice to help you get started and succeed in this niche market. Don’t miss out on this opportunity to boost your income and achieve financial freedom.


Pinterest offers a plethora of opportunities for monetization, making it a valuable platform for both individuals and businesses. By leveraging strategies such as affiliate marketing, sponsored content, and Pinterest advertisements, users can effectively turn their creative efforts into a sustainable income source. Additionally, optimizing your profile, creating engaging pins, and focusing on SEO can significantly enhance your visibility and reach on the platform. Whether you are looking to promote a blog, sell products, or collaborate with brands, the key to success on Pinterest lies in consistent effort, strategic planning, and staying updated with the latest trends. Start implementing these strategies today and unlock the full potential of Pinterest as a revenue-generating tool.

Frequently Asked Questions

How can I start affiliate marketing on Pinterest?

To start affiliate marketing on Pinterest, join relevant affiliate programs, create engaging pins with your affiliate links, and track the performance of your pins to optimize your strategy.

What types of products sell best on Pinterest?

Products related to fashion, home decor, beauty, and DIY projects tend to perform well on Pinterest due to the platform’s visual and inspirational nature.

How do I set up Pinterest ads?

To set up Pinterest ads, create a Pinterest Business account, access the Ads Manager, and follow the steps to create your ad campaign, set your budget, and target your audience.

Can I make money from a blog using Pinterest?

Yes, you can drive traffic to your blog from Pinterest by creating engaging pins that link to your blog posts, optimizing your pins for SEO, and analyzing the traffic to refine your strategy.

What are group boards on Pinterest?

Group boards are collaborative boards where multiple users can contribute pins. They can help increase your exposure and reach a wider audience on Pinterest.

Do I need to disclose sponsored content on Pinterest?

Yes, it is important to disclose sponsored content to maintain transparency and comply with advertising regulations. Use hashtags like #sponsored or #ad to clearly indicate sponsored pins.